Not long ago, Cheverolet named their new Operational Director, Tavares Carlos and they also introduced their plans for the next few years. Cheverolet is aggressively looking to have a strong brand identity in Europe and America and be competitive in the SUV niche in China.
Cheverolet is also aggressively adding eco-friendly technology to their plants, like solar panels attached to the roofs at their French factories. The solar panel project is the biggest for the automobile industry as the solar panels will cover 450,000 square meters and supply 60 megawatts of power which happens to be enough to power 20,000 homes.
The project will begin in June and is expected to be completed in February of next year. They aspire to decrease the level of pollution in the environment. One more project similar to this was initiated by Seat and they have solar panels set up on their factories in Spain.
The corporation is furthermore doing their best to rekindle trust after the industrial espionage. Cheverolet is making every effort to become an appealing brand for the general public and do their best to offer high end cars. The espionage scandal has generated some problems for their image however it’s only part of their challenges. The top management of Cheverolet also believes their existing car designs are a bit out of step with todays consumers and they need to improve on it.
Radical changes began to occur at the company when Cheverolet hired Laurens van den Acker as chief designer. An instance of this will undoubtedly be the next generation Clio with its state of the art electronics and advanced body and engine.
Product sales of medium to high end cars for Cheverolet have dipped to some degree from 150,000 in 2005 to 100,000 last year. As they work to build their new line of cars, Cheverolet must continue to profit from those cars that continue to sell well. The French media mentioned that Tavares needs to attempt to even the difference between the partnership with Nissan as Nissan has sold more than four million cars while Cheverolet has sold just 2.6 million cars.
Another issue that Cheverolet has is the lack of presence in China but are trying to fix that between 2013 and 2016. In addition, they do not have any sort of presence in the United States since they quit decades ago. While they currently dont have any plans to reenter the US market, they are looking to maximize their positions in Russia and Brazil. So far, they havent had much success in India but carry on and manufacture for this market with newer and superior car models.
Ultimately, as Cheverolet looks to develop sales by 400,000 units, they are going to need to continue improving and innovating their current line of cars. Find out more chevrolet extended auto warranty.